What Do We Mean… “A New Ad Agency”?
Quite simply… this is the bottom falling out of the way traditional Madison Avenue-style agencies have worked.
Let’s get in our “way-back machine” for a moment…
The traditional Ad Agency brings up images of million-dollar offices, smoking lounges and presentations around a boardroom of stuffy-suited Don Draper-style men. This model has persisted for decades with few changes other than décor. Today’s art-deco cubicles, kakis and foosball tables don’t make for cutting edge ad agencies either.
The New Agency
An ad agency should not only be creative enough to think up a new jingle, but know exactly what technologies exist to allow that jingle to be heard by as many people as possible… and by the people who will most benefit. Creativity is also necessary in finding platforms that create synergy among each other to stretch every dollar to the fullest… creating results, not noise.
The New Marketplace
Today, real-time feedback allows you to directly target the buying audience you are looking for, and new platforms are being created every day. Instead of a limited number of TV stations, newspapers and magazines… there are now thousands of places where consumers gather. The new shopping and entertainment centers!
The New Client
Whether you are a small business owner and do all your own marketing or a large corporation with an entire dedicated department… no one organization has all the answers. It takes specialized companies like Convey to keep a handle on the industry… making it accessible and manageable for our clients. Hiring us either adds a Marketing Department or vastly diversifies your existing marketing department.